Sport

ABN AMRO Open 2024 An unforgettable tennis experience

Client
Rotterdam Ahoy
Branch
Sport
Info
Location - Rotterdam Ahoy, NL
Date - 2024
Photo credits - Jorrit Lousberg & Nathan Reinds
Video credits: Smartcase
Intro
How can you create a one-of-a-kind experience for the thousands of attendees at the Netherlands' premier tennis event? For ABN AMRO Open 2024, we provided a complete package: from creation and project management to technical support and materials.
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ABN AMRO Open 2024 case video

Years-long video partner

As the longstanding video partner of the ABN AMRO Open, we utilized our technical expertise, directing skills, and content creation to elevate the image of this prestigious sports event to an even higher level.

“Experience is one of our core values,” says Alastair Carr, Event Manager at Rotterdam Ahoy. “As the largest tennis tournament in the Netherlands, ABN AMRO Open brings the top international players to our country. Our goal is to offer our visitors a full day of captivating experiences.”

A groundbreaking innovation: projection on the center court.

Creative Services developed, tailored to the event’s brand identity, all graphic content that was displayed on both the center court and the LED screens throughout Ahoy.

Through light, video, and sound, we designed an impactful entrance for the players. A unique aspect was the projection directly on the court, a mesmerizing first-of-its-kind experience. To achieve this, we utilized four 32K projectors.

LED for all tennis courts

We supplied a range of LED screens and LED boarding to showcase all the content. We installed LED screens above the Centre Court and LED boarding around the court, as well as on the first ring. Matches were played on two other tennis courts next to the Centre Court. Scores, schedules, and statistics were shared with the audience through LED screens at each individual court. Additionally, the organization set up a Showcourt where clinics for children were organized.

Seamless coordination: All linked together under one director

From our centralized control room, we efficiently managed and delivered all content to the LED screens throughout the entire tournament. This included initiating the projection. The same applied to the direction of our cameras, which were utilized for various entertainment games, such as a Kiss Cam, the Best Seat of the House, and a live quiz.

Dynamic content generation

The ATP organization offers a seamless flow of raw data during the matches, including live scores, match schedules, news, and statistics. With our specialized software, we effortlessly transformed this data into visually captivating content.

Over 150 displays were strategically placed throughout Ahoy, allowing visitors to stay updated with live scores, check match schedules and statistics, and relive match highlights. Leveraging our dedicated network, we seamlessly delivered 8 feeds that dynamically rotated on the screens, enhancing the overall experience.

Impression

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