Adidas Golden Evening
Scope
Event Media, Light Design, Media Playback and Programming
Info
Client: adidasBranch: Sport and Fashion
Year: 2010
Location: Turbine Hall, Johannesburg
Concept: Brandscape
In a nutshell
VIP event for the unveiling of the Official Match Ball for the finals of the FIFA 2010 World Cup in South Africa: "Jo'Bulani".
Where passion for the game meets the authenticity of a brand.
In 2010, the Turbine Hall in Johannesburg, played host to a VIP event like no other: the unveiling of the Final Ball, “Jo’Bulani”. This exclusive occasion brought together elite guests in a celebration of sport and style, as the iconic ball was revealed in all its glory. The overall choreography of dancers, projected animations and light show led to an unforgettable experience for all guests.
Image left -
Jo'Bulani ball reveal animation
Image left -
Rehearsing the „golden moment“
Impression
