Adidas GBC SS13
Scope
Event Media, Live Staging, Media Playback and Programming
Info
Client: adidasBranch: Sport and Fashion
Year: 2012
Location: Congress Center, Nuremberg
Concept: Brandscape / Faber Creative Services
In a nutshell
Marketing event with 4,000 spectators, interactive high-resolution floor projection on an angled staged. Presentations, films and fashion shows.
Celebrate the convergence of sport, technology, and culture
At the Congress Center Nürnberg in 2013, adidas hosted a marketing event that left a lasting impression on 4000 spectators. This dynamic showcase featured interactive high-resolution floor projections, captivating audiences and redefining the boundaries of experiential marketing.
Presenters where actually walking in their presentations. And also, the set-up was a fantastic environment for diverse Fashion shows. Viewing experience was spectacular due to a 7° angle of the main stage.
Image left -
Adidas Originals environment
Image right -
Lightshow with projected soccer field
Impression
