911 (992) World Premiere

World Premiere

The Porsche 911 remains one of the most iconic models produced by the famous German car manufacturer to this day. It defines the essence of the brand like no other current model. Therefore, it was a great privilege for the Creative Services team to participate in the World Premiere of the latest iteration, the Porsche 911 Type 992.

Time tunnel concept

The team’s objective was to create a captivating World Premiere event that not only introduced the new model but also paid homage to its seven predecessors. To achieve this, they developed a unique concept called the “time tunnel”. A retrospective journey through the history of the Porsche 911. This time tunnel represented a passage from the past to the future, utilizing 20 LED frames as light gates and transforming the driveway into a catwalk. Situated in the center of the tunnel was a cube, with the audience seated on both sides of the driveway. Above them, a long LED screen displayed the compelling story of each car that drove through the tunnel.

From concept to content design

The Creative Services team played a pivotal role in the development of the concept. They were responsible for various aspects, including light design and driving choreography. In addition, they took on the responsibility of producing all the content and managing the media playout. During the show days, they were present on-site for the final production, ensuring its successful execution.