World premiere VW Polo 2017

Scope

Event Media, Motion Graphics, Live Staging, 3d Animation, Media Playback and Programming

Info

Client: Volkswagen
Branch: Automotive
Year: 2017
Location: Event Island, Berlin
Concept: Pure Perfection Wiesbaden

In a nutshell

Presentation of the new VW Polo for app. 300 guests in the live audience. Holographic gauze projection, combined with kinetic elements and driving dynamics.

World Premiere with a visual narrative full of depth and dimensions

Automotive innovation with the world premiere event showcasing the new Polo on Event Island in Berlin 2017. The start was already an eye-catcher, when a vivid countdown animation was created, based on the “faces” of the 7 generations of the Polo. In a captivating fusion of holographic effects projected onto gauze fabric, complemented by a high-resolution LED backdrop.

A high-resolution LED screen loomed large in the background, adding depth and dimension to the visual narrative. Every detail of the new Polo was meticulously showcased, each feature illuminated, handcrafted by Faber Creative Services.