Taycan Technik Workshop

Scope

Interactive Media, Speech Support, Media Exhibit, Media Playback and Programming

Info

Client: Porsche
Branch: Automotive
Year: 2019
Location: Grevenbroich, Atlanta, Shanghai
Concept: Faber Creative Services

In a nutshell

Complex press event to introduce the new Porsche Taycan. Very detailed technical presentations and topics, long before World Premiere.

Porsche’s Taycan Technik Workshop set a new standard for digital exposition and interactive media as tools for information dissemination. A series of press events held in July and August 2019 across Grevenbroich, Atlanta, and Shanghai aimed to provide journalists with in-depth knowledge about the new Porsche Taycan ahead of its world premiere.

The workshops emphasized the intricate technical details of the Taycan, requiring a meticulous approach to content delivery. Utilizing innovative technologies, iPads served as interactive “Second Screens” during presentations, offering individual language selection and freely movable 3D objects.

Between sessions, an informative exhibition based on VR technology provided attendees with immersive experiences. FCS designed and supplied VR images and exhibits for these displays, allowing for intuitive navigation and conveying complex concepts through three-dimensional illustrations.