Press Launch 911 Turbo 991 / II

Scope
Event Media, Speech Support, Live Staging, Media Playback and Programming
Info
Client: Porsche
Branch: Automotive
Year: 2016
Location: Kyalami Racing Circuit, Johannesburg
Concept: Pure Perfection / Faber Creative Services
In a nutshell
Press conference featuring vehicle presentation. Near-field projector on special transparent gauze fabric.

Elevating the Porsche Press Launch at the Kyalami Racing Circuit in Johannesburg through innovation and precision.

As a beacon of automotive excellence, the 911 Turbo 991 / II takes center stage. At a press conference featuring an immersive vehicle presentation. Set against the backdrop of the iconic racetrack, this event promises to captivate and inspire. The goal was to create mysterious reveal ambient with special gauze fabric and near field projector technologies. Also, the presentations where benefitting of the multi-layered set up. Driving dynamics and vivid light show in the unfinished pit building delivered a spectacular environment to the 911 Turbo.

Image left - Kyalami Pit lane building, new design in 2016
Image right - Gauze projection combined with driving dynamics

In collaboration with leading experts in event production and technology, we brought this vision to life. From conceptualization to execution, we meticulously designed every aspect of the event. Our team specializes in crafting unique experiences, seamlessly blending technology and design to create unforgettable moments.

Image top
Two layers of gauze projection

Impression