Mercedes-Benz Produkt Forum 2018

A spatial experience

An immersive LED mapping display across a large-scale setup, providing a spatial experience with intricate 3D effects for a global audience of 2,500 dealers over three weeks.

Faber Creative Services provided extensive support to the Zurich and Berlin-based agency JEFF at the Dealer Meeting 2018, delivering a cutting-edge audiovisual experience.

To create an immersive LED mapping display across a large-scale setup, providing a spatial experience with intricate 3D effects for a global audience of 2,500 dealers over three weeks. The challenge included managing a high volume of uncompressed playback content and ensuring seamless transitions between rehearsals and live performances.

Highlights

• LED Mapping: Content was displayed on a massive 205 sqm area consisting of 22 staggered LED surfaces, creating compelling 3D effects that blurred the lines between real and virtual depth.
• High-Volume Playback: Over 12TB of uncompressed content was played back using 10 Christies Pandoras Box Servers PK5.
• Seamless Rehearsals and Operations: Multi-screening and independently installed systems were set up, connected via a Highspeed Network environment up to 40Gbit/s. This setup allowed rapid transfer of rehearsed content to the live system.
• Production and Consultation: Loop Light was responsible for producing specific content parts, consulting on their implementation, and managing content play-out and operating staff.

The Dealer Meeting 2018 was a resounding success, offering 2,500 dealers from around the world an unforgettable spatial experience over a three-week period. Faber Creative Services expertise in LED mapping, high-speed content playback, and seamless operations ensured a flawless production. The collaboration with JEFF and other partners resulted in an impressive showcase of innovative audiovisual technology.

Acknowledgments

Special thanks to Oliver Kähler, Neumann & Müller, STAUD STUDIOS, and Michael Hantelmann for their significant contributions and collaboration in making the Dealer Meeting 2018 a memorable event.

Services

• Media Design / Creation
• LED Mapping
• High-Volume Content Playback
• System Programming
• Consulting
• On-Site Production Support