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    Formula E Gen 3 World Premiere

    Scope
    Event Media, Live Staging
    Info
    Client: Porsche
    Branch: Automotive
    Year: 2023
    Location: Porsche Experience Center, Franciacorta/Italy
    Concept: Pure Perfection / Faber Creative Services
    In a nutshell
    World Premiere Event to reveal the new Gen 3 Formula E race car to the public. App. 200 spectators in Franciacorta and live-stream.

    Unveiling the Future: Gen 3 Formula E Porsche Race Car

    The unveiling of the Gen 3 Formula E Porsche race car was a landmark event, held at the prestigious Porsche Experience Center in Franciacorta. This exclusive event, attended by 200 guests, including prominent drivers and DJ Lovra, marked a significant milestone in Porsche’s electric racing journey.

    Image left - Porsche Experience Center Franciacorta
    Image right - Reveal of the new Porsche Team Tag Heuer livery

    The primary challenge was to create an unforgettable experience that would highlight the advanced technology and design of the Gen 3 Formula E race car. Our role encompassed the creation of all media elements and the overall staging for the car’s grand reveal.

    The event successfully showcased the Gen 3 Formula E Porsche race car, highlighting its innovative design and advanced technology. The combination of expertly crafted media, innovative staging, and a vibrant atmosphere ensured that the unveiling was a memorable and impactful experience for all attendees.

    Image left - Actual Formula E Gen3 racecar on stage
    Image right - Before and after the reveal

    Impression