911 Targa Virtual World Premiere

The Porsche 911 Targa 4S virtual world premiere with an intricate film production

In collaboration with Porsche, we undertook the ambitious task of creating a cinematic experience for the unveiling of the new 911 Targa 4S and the special edition Targa 4S Heritage Design Edition. The challenge arose from the pandemic, necessitating the transformation of the premiere into a digital event. Complicating matters, the 911 Targa 4S was not available at the time of filming, requiring advanced camera tracking techniques to seamlessly integrate the vehicle into the production.

Distinguished speakers such as series manager Frank Walliser and brand ambassador Jörg Bergmeister, alongside Skype appearance by brand ambassador Maria Sharapova, added prestige to the event. The Targa 4S Heritage Design Edition, along with two vintage cars and historical props, were key elements that embodied the inspiration behind the Heritage Design Edition.

Redefine the boundaries of digital events with the Porsche 911 Targa 4S virtual world premiere, where innovation meets tradition in the heart of Porsche Zuffenhausen.